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    Browsing by Subject Marketing research

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    • TVS.004946_TT_A. Mansurali, P. Mary Jeyanthi - Marketing Analytics_ A Machine Learning Approach-CRC Press_Apple Academic Press (2023).pdf.jpg
    • Sách/Book

    • Marketing analytics : a machine learning approach

      • Authors: Mansurali, A (2023)

    • With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics
    • TVS.005366_TT_Naresh K. Malhotra - Marketing Research_ An Applied Prientation-Pearson Education (2020).pdf.jpg
    • Sách/Book

    • Marketing research : An Applied Orientation

      • Authors: Malhotra, Naresh K (2020)

    • The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.