Item Infomation
| Title: | Marketing research : An Applied Orientation |
| Authors: | Malhotra, Naresh K |
| Keywords: | Marketing research; Nghiên cứu marketing |
| Issue Date: | 2020 |
| Publisher: | Pearson |
| Abstract: | The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9805 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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