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    • TVS.001426_Gohar F. Khan_ Marshall Sponder - Digital analytics for marketing-Routledge (2018)_1.pdf.jpg
    • Sách/Book

    • Digital analytics for marketing

      • Authors: Marshall Sponder (2018)

    • This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.