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    Browsing by Subject Customer relations

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    • TVS.003551_TT_AnyConv.com__Katie King - AI Strategy for Sales and Marketing_ Connecting Marketing, Sales and Customer Experience-Kogan Page (2022).pdf.jpg
    • Sách/Book

    • AI strategy for sales and marketing : connecting marketing, sales and customer experience

      • Authors: King, Katie (2022)

    • Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it ...
    • TVS.004838_TT_Martin Kihn_ Christopher B O_Hara - Customer Data Platforms_ Use People Data to Transform the Future of Marketing Engagement-Wiley (2020.pdf.jpg
    • Sách/Book

    • Customer data platforms : use people data to transform the future of marketing engagement

      • Authors: Kihn, Martin (2020)

    • Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt.
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    • Sách/Book

    • Customer relationship management : concepts, applications and technologies

      • Authors: Prior, Daniel D (2024)

    • The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises. A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments. A greater emphasis on managerial applications of CRM through new content to help guide managers.
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    • Sách/Book

    • Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth

      • Authors: Mehta, Nick (2024)

    • This book provides a detailed "How To" guide to Digital Customer Success to ensure you can meet the needs of your customers, investors and teammates. Learn the basics of Digital Customer Success Maturity model and the core tenets of how to get started, ideal organizational structures, success measurements and more. We will also showcase learnings and tips from organizaitons who are paving the way with their digital customer success strategies