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    Browsing by Subject Older consumers | Market segmentation | Phân khúc thị trường

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    • TVS.005503_Anne M. Cooper_ Young Joon Lim - SilverComm_ Marketing Practices and Messages for the Age of Aging-Rowman & Littlefield Publishers (2023)-1.pdf.jpg
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    • SilverComm : marketing practices and messages for the age of aging

      • Authors: Anne M. Cooper (2023)

    • The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course