Item Infomation
| Title: | SilverComm : marketing practices and messages for the age of aging |
| Authors: | Anne M. Cooper |
| Keywords: | Older consumers | Market segmentation | Phân khúc thị trường |
| Issue Date: | 2023 |
| Publisher: | Lanham: Rowman & Littlefield |
| Abstract: | The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9621 |
| Appears in Collections | Toán học |
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