BROWSE

Author Profile

TOPIC

    NUMBER OF VISITS

    Browsing by Author Wirtz, Bernd W

    Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
    or enter first few letters:  
    Showing results 1 to 2 of 2
    • item.jpg
    • Sách/Book

    • Digital business and electronic commerce : strategy, business models and technology

      • Authors: Wirtz, Bernd W (2024)

    • This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors.
    • item.jpg
    • Sách/Book

    • Multichannel marketing : strategy -- design -- digital technology

      • Authors: Wirtz, Bernd W (2024)

    • This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.