Item Infomation
| Title: | Digital business and electronic commerce : strategy, business models and technology |
| Authors: | Wirtz, Bernd W |
| Keywords: | Electronic commerce; Digital business; Kinh doanh kỹ thuật số; Thương mại điện tử |
| Issue Date: | 2024 |
| Publisher: | Springer |
| Abstract: | This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14447 |
| Appears in Collections | Tin học |
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