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    Browsing by Author Helen Goworek

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    • TVS.004175_Helen Goworek - Retail Marketing Management_ Principles _ Practice-Pearson (2015) (1)-1.pdf.jpg
    • Book

    • Retail marketing management : principles and practice

      • Authors: Helen Goworek; Peter McGoldrick (2015)

    • The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries.