Item Infomation
| Title: | Retail marketing management : principles and practice |
| Authors: | Helen Goworek Peter McGoldrick |
| Keywords: | Mã học phần MK340 | Marketing | Retail trade | Bán lẻ | Tiếp thị |
| Issue Date: | 2015 |
| Publisher: | United Kingdom: Pearson Education Limited |
| Abstract: | The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/6190 |
| Appears in Collections | Kinh tế - Quản lý |
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