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    Browsing by Author Dave Chaffey

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    • TVS.001421. Dave Chaffey, Fiona Ellis-Chadwick - Digital Marketing-Pearson (2016)-1.pdf.jpg
    • Sách/Book

    • Digital Marketing : Strategy, Implementation and practice

      • Authors: Dave Chaffey (2016)

    • Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using s...
    • TVS.001429_Chaffey, Dave _ Smith, PR - Digital Marketing Excellence, 5th edition (2017)_1.pdf.jpg
    • Sách/Book

    • Digital marketing excellence : planning, optimizing and integrating online marketing

      • Authors: Dave Chaffey (2017)

    • This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.
    • TVS.000087- EMarketingExcellence_1.pdf.jpg
    • Book

    • EMarketing Excellence

      • Authors: Dave Chaffey (2008)

    • eMarketing excellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment"