Item Infomation
| Title: | EMarketing Excellence |
| Other Titles: | Planning and Optimising Your Digital Marketing |
| Authors: | Dave Chaffey |
| Keywords: | Mã học phần MK334, Tiếp thị trực tuyến | Hoạt động tiếp thị |
| Issue Date: | 2008 |
| Abstract: | eMarketing excellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment" |
| URI: | https://thuvienso.thanglong.edu.vn/handle/TLU/353 |
| Appears in Collections | Kinh tế - Quản lý |
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