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Title: EMarketing Excellence
Other Titles: Planning and Optimising Your Digital Marketing
Authors: Dave Chaffey
Keywords: Mã học phần MK334, Tiếp thị trực tuyến | Hoạt động tiếp thị
Issue Date: 2008
Abstract: eMarketing excellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment"
URI: https://thuvienso.thanglong.edu.vn/handle/TLU/353
Appears in CollectionsKinh tế - Quản lý
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