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    Browsing by Subject Internet marketing

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    • TVS.006056_TT_Erika Graf - International marketing in times of sustainability and digitalization-De Gruyter (2023).pdf.jpg
    • Sách/Book

    • International marketing in times of sustainability and digitalization

      • Authors: Graf, Erika (2023)

    • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
    • TVS.005676_TT_Ian Chaston (auth.) - Internet Marketing and Big Data Exploitation-Palgrave Macmillan UK (2015).pdf.jpg
    • Sách/Book

    • Internet Marketing and Big Data Exploitation

      • Authors: Chaston, Ian (2015)

    • Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.