Economics and Business Quarterly Reviews

Abstract

This paper examines the operational efficiency of commercial banks through the lens of the Data Envelopment Analysis (DEA) model, highlighting its significance in assessing banking performance in a rapidly evolving financial landscape. By analyzing key literature and trends, the study identifies critical factors influencing bank efficiency, including technological advancements, sustainability, and regulatory frameworks. It also explores the impact of digital transformation on traditional banking operations and emphasizes the importance of customercentric approaches in enhancing service efficiency. Furthermore, the paper discusses future research directions,

such as the integration of artificial intelligence and big data analytics, cross-country comparisons, and the relationship between operational efficiency and risk management. Ultimately, this study aims to provide insights for scholars and practitioners seeking to enhance the competitiveness and resilience of commercial banks in an increasingly complex global environment