Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Kotler, Philip | - |
| dc.contributor | Opresnik, Marc O | - |
| dc.contributor.author | Armstrong, Gary | - |
| dc.date.accessioned | 2024-03-30T08:06:37Z | - |
| dc.date.available | 2024-03-30T08:06:37Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9767 | - |
| dc.description.abstract | The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy | vi |
| dc.format.extent | 701ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị | vi |
| dc.title | Marketing : an introduction | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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