Item Infomation
| Title: | Services marketing : people, technology, strategy |
| Authors: | Christopher Lovelock |
| Keywords: | Marketing | Professions | Service industries | Customer services | Tiếp thị | Dịch vụ khách hàng |
| Issue Date: | 2011 |
| Abstract: | Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8889 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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