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Title: Services marketing : people, technology, strategy
Authors: Christopher Lovelock
Keywords: Marketing | Professions | Service industries | Customer services | Tiếp thị | Dịch vụ khách hàng
Issue Date: 2011
Abstract: Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8889
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