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Title: Socio-economic perspectives on consumer engagement and buying behavior
Authors: Hans Ruediger Kaufmann
Keywords: Consumer behavior | Customer relations | Electronic commerce | Hành vi người tiêu dùng | Quan hệ khách hàng | Thương mại điện tử
Issue Date: 2017
Abstract: This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8884
Appears in Collections1-Kinh tế - Quản lý
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