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dc.contributor.authorHans Ruediger Kaufmann-
dc.date.accessioned2023-11-09T03:39:55Z-
dc.date.available2023-11-09T03:39:55Z-
dc.date.issued2017-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/8884-
dc.description.abstractThis book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green productsvi
dc.language.isoenvi
dc.subjectConsumer behavior | Customer relations | Electronic commerce | Hành vi người tiêu dùng | Quan hệ khách hàng | Thương mại điện tửvi
dc.titleSocio-economic perspectives on consumer engagement and buying behaviorvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

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