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Nhan đề : Artificial intelligence for marketing : practical applications
Tác giả : Jim Sterne
Chủ đề : Marketing | Artificial intelligence | Chiến lược tiếp thị | Trí tuệ nhân tạo dành cho tiếp thị
Năm xuất bản : 2017
Nhà xuất bản : Wiley
Tóm tắt : Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8835
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