Thông tin tài liệu
Nhan đề : | Handbook of the Economics of Marketing |
Tác giả : | Jean-Pierre Dubé Peter E. Rossi |
Chủ đề : | Economics | Marketing | Kinh tế học | Tiếp thị |
Năm xuất bản : | 2019 |
Nhà xuất bản : | Elsevier Science & Technology |
Tóm tắt : | Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. |
URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8775 |
Bộ sưu tập | 1-Kinh tế - Quản lý |
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