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Title: The Routledge companion to critical marketing
Authors: Mark Tadajewski
Keywords: Marketing | Nghiên cứu tiếp thị
Issue Date: 2019
Publisher: Routledge
Abstract: It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8756
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