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Authors: Jochen Wirtz (2023) - Includes bibliographical references and index.
Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms
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Authors: Nagle, Thomas T (2024) - Thomas Nagle appears as first named author on earlier editions.
Includes bibliographical references and index.
"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs...
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Authors: Nguyễn Hoàng Giáp (2013) - -
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Authors: Lưu Kiếm Thanh (2009) - Tổng quan về văn phòng và công tác văn phòng: tổ chức lao động, thông tin, lập chương trình, kế hoạch công tác, tổ chức hội họp, tiếp khách... và công tác về văn thư, lưu trữ
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Authors: George E, Belch (2018) - In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
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Authors: - (2010) - Cuốn Cẩm nang này cung cấp những kiến thức đầy đủ và cập nhật về cả lý luận và thực tiễn điển hình được đúc rút từ kinh nghiệm khu vực và quốc tế.
Hy vọng cuốn Cẩm nang sẽ giúp ích cho các công ty cổ phần đại chúng, đặc biệt là các công ty đại chúng niêm yết những kiến thức và kinh nghiệm nhằm
nâng cao tính chuyên nghiệp trong tổ chức, vận hành công ty và nâng cao giá trị doanh nghiệp trên thị trường chứng khoán. Nâng cao khả năng thực hiện
và áp dụng các nguyên tắc
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Authors: Nguyễn Trung Trực (2010) - Cung cấp kiến thức toán cơ bản áp dụng trong lĩnh vực tài chính: lãi suất và chiết khấu theo lãi đơn; tài khoản vãng lai của ngân hàng thương mại; lãi gộp và chiết khấu theo lãi gộp; chuỗi niên kim; thanh toán nợ thông thường; thanh toán nợ trái phiếu
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Authors: N. Gregory Mankiw (2023) - Cung cấp những kiến thức đại cương về kinh tế vĩ mô như: nguyên lý của kinh tế học, cung và cầu, thặng dịch tiêu dùng và sản xuất, chi phí thuế, thương mại quốc tế, đo lường thu nhập quốc gia, đo lường chi phí sinh hoạt, sản xuất và tăng trưởng, tiết kiệm, đầu tư và hệ thống tài chính, thất nghiệp, lạm phát...
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Authors: N.Gregory Mankiw (2023) - Đây là lần đầu tiên cuốn sách Kinh tế học của Tác giả N.Gregory Mankiw được dịch sang Tiếng Việt và phát hành tại Việt Nam. Về nội dung 2 cuốn sách, với các khái niệm phổ biến và khái quát nhất về kinh tế vi mô và vĩ mô cũng như những giải thích về các cơ chế hoạt động của nền kinh tế, bộ giáo trình bao gồm 16 phần cung cấp cho người đọc các kiến thức khá toàn diện và chuyên sâu về các nguyên lý kinh tế học như các lý thuyết cổ điển, các lý thuyết về phát triển: nền kinh tế trong dài hạn, các lý thuyết về vòng tròn kinh tế: nền kinh tế trong ngắn hạn, các yếu tố vi mô ẩn sau kinh tế vĩ mô, các tranh luận về chính sách vĩ mô
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Authors: Larry Percy (2023) - The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign...
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Authors: Moez Ltifi (2024) - "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketi...
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Authors: Lhoussaine Alla (2024) - The book features a highly selective collection of relevant and advanced scientific research by world-renowned researchers and experts in the field. It aims to provide concise and relevant answers to a wide range of questions at the crossroads of reflexivity on the adoption of innovative solutions in marketing through the mobilization of opportunities offered by data engineering and artificial intelligence, on the approaches to their operational anchoring and the accompanying conditions to be verified, and on the effectiveness of such a strategy and its impact on the commercial and global performance of companies and territories
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Authors: Charles Ka Yui Leung (2022) - "This Handbook collects a set of academic and accessible chapters to address three questions: What should real estate economists know about macroeconomics? What should macroeconomists know about real estate? What should readers know about the interaction between real estate and macroeconomics? Content is focused on four widely discussed themes: real estate-related wealth and macroeconomics, housing price dynamics and affordability, financial crises and structural change, and non-residential real estate. The chapter authors, active researchers from around the world, present evidence from various countries and datasets that are of interest to audiences across the globe, summarize insigh...
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Authors: Lee Coppock (2024) - Macroeconomics is a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole. This textbook presents an overview of macroeconomic issues such as: supply and demand, the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are introduced, as are public debt and international economic issues. It also introduces basic models of macroeconomics and illustrates principles with the experience of the United States and other economies
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Authors: Shūetsu Takahashi (2023) - The book therefore consists of two parts. The first, using a macroeconomic model, is mainly a discussion of health and education problems related to human capital. The second part deals with policy problems related to political institutions, that is, the intergenerational imbalance, preventive medicine, local public utilities, and other political issues. Through the arguments presented here, readers gain knowledge that will help to achieve the necessary economic policies in Japan
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Authors: - (2024) - Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
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Authors: Arne Nygaard (2024) - This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding.
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Authors: Christian A. Conrad (2022) - This textbook provides a comprehensive overview of macroeconomic relationships and explains the most important macroeconomic variables in an easy-to-understand manner. The reader is introduced to important macroeconomic variables such as inflation and aggregate demand in chapters that build on one another. They learn, among other things, how economic crises arise or the role and functioning of money, capital and goods markets. The aim is to provide the reader with economic knowledge that can be applied in business practice. The economics material has been deliberately selected so that business studies content is usefully supplemented.
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Authors: - (2023) - "This reference book of contributed chapters discusses the emerging opportunities, challenges, and strategies within the field of macroeconomics, featuring advancements in the field that encourage global economic stability on topics topics such as Islamic banking, international trade, and Econophysics"--
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Authors: Greg Kihlstrom (2024) - "Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams. In this book, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored, including how marketing and CX leaders can be successful with artificial intelligence in their planning, implementation, and optimization"--
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