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Title: Essentials of services marketing
Authors: Jochen Wirtz
Keywords: Services marketing; Dịch vụ tiếp thị
Issue Date: 2023
Publisher: Harlow, United Kingdom: Pearson
Abstract: Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11647
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