Item Infomation
| Title: | Essentials of services marketing |
| Authors: | Jochen Wirtz |
| Keywords: | Services marketing; Dịch vụ tiếp thị |
| Issue Date: | 2023 |
| Publisher: | Harlow, United Kingdom: Pearson |
| Abstract: | Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11647 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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