- Tập bài giảng/Lecture
Authors: Phạm Thị Bảo Oanh (2022) - Trình bày tổng quan khung pháp lý thị trường công cụ tài chính phái sinh. Giới thiệu về khung pháp lý quốc tế, khung pháp lý của các quốc gia tiêu biểu, khung pháp lý của Việt Nam, khung pháp lý ở Việt Nam trong bối cảnh hội nhập quốc tế về thị trường công cụ tài chính phái sinh
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- Sách/Book
Authors: Weygandt, Jerry J (2020) - Revised edition.
Includes index.
Accounting Principles, 14th Edition provides students with a clear overview of fundamental financial and managerial accounting concepts with a focus on learning the accounting cycle from the sole proprietor perspective. Through a primary review of accounting transactions, integrated real-world examples, and a variety of practice opportunities, students develop a thorough understanding of how to apply accounting principles and techniques in practice.
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- Sách/Book
Authors: Weygandt, Jerry J; Donald E. Kieso; Paul D. Kimmel (2022) - Accounting Principles, 9th Canadian Edition empowers students to succeed by providing a clear overview of fundamental financial and managerial accounting concepts with a focus on learning the accounting cycle from the sole proprietor perspective.
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- Sách/Book
Authors: Noe, Raymond A (2021) - Revised edition of the authors' Fundamentals of human resource management, [2020]
Includes bibliographical references and indexes.
"Managing human resources is a critical component of any company's overall mission to provide val-ue to customers, shareholders, employees, and the community in which it does business. Value includes profits as well as employee growth and satisfaction, creation of new jobs, contributions to community programs, protection of the environment, and innovative use of new technologies Each chapter includes several different pedagogical features. 'Best Practices' provides examples of companies whose HR activities work well. 'HR Oops!' highlights HRM issues ...
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- Sách/Book
Authors: Kreutzer. Ralf T (2019) - -
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- Sách/Book
Authors: Matt Taddy (2019) - Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy.
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- Sách/Book
Authors: Terje Aven (2020) - Enterprise Risk Management: Advances on its Foundation and Practice relates the fundamental enterprise risk management (ERM) concepts and current generic risk assessment and management principles that have been influential in redefining the risk field over the last decade. It defines ERM with a particular focus on understanding the nexus between risk, uncertainty, knowledge and performance. The book argues that there is critical need for ERM concepts, principles and methods to adapt to the latest and most influential risk management developments, as there are several issues with outdated ERM theories and practices; problems include the inability to effectively and systematically balan...
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- Sách/Book
Authors: Philip R. Cateora (2020) - Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.
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- Sách/Book
Authors: Scott McKay (2013) - Companies often struggle with the concept of enterprise risk management. The heart of ERM is the risk assessment process that has evolved from the COSO framework. This resource offers practical examples and explanations that lay out a clearly defined framework for approaching enterprise risk management from start to finish. It identifies risk at the entity level in small and medium size enterprises, and allows you to develop a tailored approach to an organization’s risk management requirements.
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- Sách/Book
Authors: Charles W.L. Hill (2015) - This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of Strategic management features an increased emphasis on the changing global economy and its role in strategic management.
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- Sách/Book
Authors: Christopher Lovelock (2011) - Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
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Authors: Thomas N. Duening (-) - The focus of this book is on technology ventures ― how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actu...
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- Sách/Book
Authors: Karen A. Horcher (2005) - A concise introduction to financial risk management strategies, policies, and techniques This ideal guide for business professionals focuses on strategic and management issues associated with financial risk. Essentials of Financial Risk Management identifies risk-mitigation policies and strategies; suggestions for determining an organization's risk tolerance; and sources of risk associated with currency exchange rates, interest rates, credit exposure, commodity prices, and other related events. Examples illustrate risk scenarios and offer tips on an array of management alternatives, including changes in the way business is conducted and hedging strategies involving derivatives.
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- Sách/Book
Authors: Glen Arnold (2013) - Essentials of Corporate Financial Management supports courses designed to cover the core topics of finance in 15 to 30 hours of lectures. The book is suitable for undergraduate students studying finance as part of a business related degree, MBA students, and others studying finance at business schools. It also provides the foundation elements needed by students going on to study more advanced finance.
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- Sách/Book
Authors: Fred Phillips (2015) - Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to acc...
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- Sách/Book
Authors: Hans Ruediger Kaufmann (2017) - This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products
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Authors: Wendy M. Tietz (2018) - Accounting is the language of business, and understanding the role accounting plays in business is critical to a student’s success in earning a business degree. Financial Accounting puts the focus on the purpose of Accounting in business. With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting. The time-tested resources like the award-winning Accounting in the Headlines blog, author-created Learning Objective videos, and Turnkey Case Resources help students grasp the practical concepts of accounting, so that they can put them into practice in their future business careers.
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- Sách/Book
Authors: Steve Mariotti (2014) - Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away,...
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Authors: Philip E.J. Green (2016) - Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different...
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- Sách/Book
Authors: Dave Chaffey (2017) - This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.
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