Item Infomation
| Title: | International business strategy : rethinking the foundations of global corporate success |
| Authors: | Verbeke, Alain |
| Keywords: | International business enterprises; Strategic planning; Doanh nghiệp kinh doanh quốc tế; Lập kế hoạch chiến lược |
| Issue Date: | 2009 |
| Publisher: | Cambridge University Press |
| Abstract: | This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. Students will gain the practical knowledge and skills through a critical study of mainstream strategy models and the analysis of 45 key journal articles |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12925 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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