Item Infomation
| Title: | Boone & Kurtz contemporary marketing |
| Authors: | Kurtz, David L |
| Keywords: | Marketing; Tiếp thị; Nguyên tắc tiếp thị |
| Issue Date: | 2012 |
| Publisher: | South-Western Cengage Learning |
| Abstract: | The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12920 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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