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  • Sách/Book

  • Econometrics

    • Authors: K. Nirmal Ravi Kumar (2020)

  • This book harbors an updated and standard material on the various aspects of Econometrics. It covers both fundamental and applied aspects and is intended to serve as a basis for a course in Econometrics and attempts at satisfying a need of postgraduate and doctoral students of Economics.
  • Sách/Book

  • Services marketing : people, technology, strategy

    • Authors: Christopher Lovelock (2011)

  • Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
  • Sách/Book

  • Enterprise risk management : a common framework for the entire organization

    • Authors: Philip E.J. Green (2016)

  • Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different risk specialties by presenting the core principles common to managing all types of risks, while als...
  • Sách/Book

  • Enterprise Risk Management Models

    • Authors: David L. Olson (2019)

  • This book offers a comprehensive guide to several aspects of risk, including information systems, disaster management, supply chain and disaster management perspectives. A major portion of the book is devoted to presenting a number of operations research models that have been (or could be) applied to enterprise supply risk management, especially from the supply chain perspective. Each chapter of this book can be used as a stand-alone module on a respective topic, with dedicated examples, definitions and discussion notes.
  • Sách/Book

  • Corporate Risk Management for International Business

    • Authors: Yilmaz, Ayse Kucuk (2017)

  • This book presents research on how businesses can be empowered to manage their company’s risk exposure in international settings. It elaborates on approaches that advocate the minimizing of threats and sizing opportunities as the best strategy through which corporate objectives are maximized. With a focus on international business management, the book starts off with a review of literature and companies that are international in nature, before presenting several main chapters that highlight the different vital sides of both international business and risk management. Corporate Risk Management for International Business serves as a key source for managers and academic researchers in risk management and strategy to understand all related issues of managing risks and setting strategies...
  • Sách/Book

  • Open Innovation and Entrepreneurship : Impetus of Growth and Competitive Advantages

    • Authors: Gadaf Rexhepi; Robert D. Hisrich; Veland Ramadani (2019)

  • This book combines theoretical perspectives and empirical evidence on open innovation and entrepreneurship as two essential ways to help entrepreneurial businesses grow and achieve a competitive advantage. Discussing essential issues at the nexus of entrepreneurship and open innovation, such as enterprise growth, creating competitive advantage, implementation of open innovation, and the overall corporate strategy, the respective contributions demonstrate how open innovation can provide a vital impetus to the growth of entrepreneurial businesses and pave a new way to achieving a competitive edge.
  • Sách/Book

  • Integrated Marketing Communication

    • Authors: Jerry G. Kliatchko (2020)

  • This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
  • Sách/Book

  • Advertising: An integrated marketing communication perspective

    • Authors: George E. Belch (2020)

  • Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.
  • Sách/Book

  • Strategic management : Theory

    • Authors: Charles W.L. Hill (2015)

  • This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of Strategic management features an increased emphasis on the changing global economy and its role in strategic management.
  • Sách/Book

  • Implementing Enterprise Risk Management : From Methods to Applications

    • Authors: James Lam (2017)

  • While Enterprise Risk Management: From Incentives to Controls, Second Edition focuses on the "what" of ERM, Implementing Enterprise Risk Management: From Methods to Applications will help you focus on the "how." Together, these two resources can help you meet the enterprise-wide risk management challenge head on—and succeed.