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Title: Integrated Marketing Communication
Authors: Jerry G. Kliatchko
Keywords: Truyền thông tích hợp | Tiếp thị | IMC
Issue Date: 2020
Publisher: Cambridge
Abstract: This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8861
Appears in Collections1-Kinh tế - Quản lý
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