Thông tin tài liệu
Nhan đề : | Research methods in tourism, hospitality & events management |
Tác giả : | Paul Brunt |
Chủ đề : | Tourism | Hospitality industry | Special events | Du lịch | Khách sạn | Sự kiện |
Năm xuất bản : | 2017 |
Nhà xuất bản : | UK.: SAGE Publications Ltd |
Tóm tắt : | In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. |
URI: | https://thuvienso.thanglong.edu.vn/handle/TLU/3709 |
Bộ sưu tập | Thanh nhạc, du lịch, việt nam học |
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