Item Infomation


Title: Customer behaviour in ecommerce : case studies from the online grocery market
Authors: Šárka Zapletalová
Halina Starzyczná
Keywords: Consumer behavior | Strategic planning | ecommerce | Hành vi của khách hàng | Thương mại điện tử
Issue Date: 2023
Publisher: Springer
Abstract: This book is intended for general readers and professionals interested in companies strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/12274
Appears in Collections1-Kinh tế - Quản lý
ABSTRACTS VIEWS

6

VIEWS & DOWNLOAD

0

Files in This Item: