Customer behaviour in ecommerce : case studies from the online grocery market

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DC Field	Value	Language
dc.contributor.author	Šárka Zapletalová	-
dc.contributor.author	Halina Starzyczná	-
dc.date.accessioned	2025-01-16T07:38:49Z	-
dc.date.available	2025-01-16T07:38:49Z	-
dc.date.issued	2023	-
dc.identifier.uri	http://thuvienso.thanglong.edu.vn//handle/TLU/12274	-
dc.description.abstract	This book is intended for general readers and professionals interested in companies strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty	vi
dc.language.iso	en	vi
dc.publisher	Springer	vi
dc.subject	Consumer behavior \| Strategic planning \| ecommerce \| Hành vi của khách hàng \| Thương mại điện tử	vi
dc.title	Customer behaviour in ecommerce : case studies from the online grocery market	vi
dc.type	Sách/Book	vi
Appears in Collections	1-Kinh tế - Quản lý

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