Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jochen Wirtz | - |
| dc.date.accessioned | 2024-11-05T02:31:55Z | - |
| dc.date.available | 2024-11-05T02:31:55Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11647 | - |
| dc.description.abstract | Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms | vi |
| dc.language.iso | en | vi |
| dc.publisher | Harlow, United Kingdom: Pearson | vi |
| dc.subject | Services marketing | vi |
| dc.subject | Dịch vụ tiếp thị | vi |
| dc.title | Essentials of services marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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