Using AI in marketing

Abstract

"Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams. In this book, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored, including how marketing and CX leaders can be successful with artificial intelligence in their planning, implementation, and optimization"--