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Nhan đề : Research design in business and management : a practical guide for students and researchers
Tác giả : Stefan Hunziker
Chủ đề : Management Research | Business Research | Nghiên cứu quản lý | Nghiên cứu kinh doanh
Năm xuất bản : 2024
Nhà xuất bản : Springer
Tóm tắt : This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11351
Bộ sưu tập1-Kinh tế - Quản lý
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