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Nhan đề : Service management and marketing principles : competing in the service economy
Tác giả : Jay Kandampully
Chủ đề : Customer services | Marketing | Quản lý dịch vụ và tiếp thị | Dịch vụ khách hàng
Năm xuất bản : 2024
Nhà xuất bản : Routledge
Tóm tắt : This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11340
Bộ sưu tập1-Kinh tế - Quản lý
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