Moving marketing from a perceived cost centre into a strategic driver of profit. Marketing : The Bottom Line Moving marketing from a perceived cost centre into a strategic driver of profit

Abstract

The book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing's favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation's marketing efforts.