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    Browsing by Subject Tiếp thị qua Internet

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    • TVS.004936_TT_(Advances in Marketing, Customer Relationship Management, and E-Services) Jose Ramon Saura - Big Data Marketing Strategies for Superior.pdf.jpg
    • Sách/Book

    • Big data marketing strategies for superior customer experience

      • Authors: Saura, Jose Ramon (2023)

    • The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it
    • TVS.005676_TT_Ian Chaston (auth.) - Internet Marketing and Big Data Exploitation-Palgrave Macmillan UK (2015).pdf.jpg
    • Sách/Book

    • Internet Marketing and Big Data Exploitation

      • Authors: Chaston, Ian (2015)

    • Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.