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Title: Internet Marketing and Big Data Exploitation
Authors: Chaston, Ian
Keywords: Internet marketing; Tiếp thị qua Internet
Issue Date: 2015
Publisher: Palgrave Macmillan
Abstract: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9746
Appears in Collections1-Kinh tế - Quản lý
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