Item Infomation
Title: | E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers |
Authors: | Campbell, Kunle |
Keywords: | Electronic commerce; Internet marketing; Customer relations; Thương mại điện tử; Tiếp thị qua Internet |
Issue Date: | 2023 |
Publisher: | Kogan Page |
URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9479 |
Appears in Collections | 1-Kinh tế - Quản lý |
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