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    Browsing by Author Kotler, Philip

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    • TVS.005358_TT_Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry - Entrepreneurial Marketing_ Beyond Professionalism to Creativity, Leader.pdf.jpg
    • Sách/Book

    • Entrepreneurial marketing : beyond professional marketing

      • Authors: Kotler, Philip (2023)

    • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--
    • TVS.005123_TT_Gary Armstrong, Philip Kotler - Marketing_ An Introduction, Global Edition-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing : an introduction

      • Authors: Armstrong, Gary (2023)

    • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy
    • TVS.005139_TT_Philip Kotler_ Gary Armstrong - Principles of Marketing [rental Edition]-Pearson (2020).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Kotler, Philip (2021)

    • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
    • TVS.004451_TT_Philip Kotler, Gary Armstrong, Sridhar Balasubramanian - Principles of Marketing-Pearson (2023).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Kotler, Philip (2024)

    • To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing