Thông tin tài liệu
| Nhan đề : | Luxury marketing, sustainability and technology : the future of luxury management |
| Tác giả : | Thaichon, Park |
| Chủ đề : | Luxury goods industry; Retail trade; Bán lẻ |
| Năm xuất bản : | 2023 |
| Nhà xuất bản : | Routledge |
| Tóm tắt : | Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9808 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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