Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Marshall, Greg W | - |
| dc.contributor | Stuart, Elnora W | - |
| dc.contributor.author | Solomon, Michael R | - |
| dc.date.accessioned | 2024-03-30T08:20:16Z | - |
| dc.date.available | 2024-03-30T08:20:16Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9781 | - |
| dc.description.abstract | The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today | vi |
| dc.format.extent | 641ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson Education, Inc | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị | vi |
| dc.title | Marketing : real people, real choices | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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