Item Infomation
| Title: | Marketing communications |
| Authors: | Fill, Chris |
| Keywords: | Communication in marketing; Marketing channels |
| Issue Date: | 2023 |
| Publisher: | Pearson |
| Abstract: | This book considers marketing com- munications from a contextual standpoint. This means that no one single theory is used to explain all marketing communications activities. Indeed, several theories are presented for some of the topics, and readers are encouraged to consider multiple interpretations. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9566 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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