Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Turnbull, Sarah | - |
| dc.contributor.author | Fill, Chris | - |
| dc.date.accessioned | 2024-03-14T08:27:45Z | - |
| dc.date.available | 2024-03-14T08:27:45Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9566 | - |
| dc.description.abstract | This book considers marketing com- munications from a contextual standpoint. This means that no one single theory is used to explain all marketing communications activities. Indeed, several theories are presented for some of the topics, and readers are encouraged to consider multiple interpretations. | vi |
| dc.format.extent | 656ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson | vi |
| dc.subject | Communication in marketing | vi |
| dc.subject | Marketing channels | vi |
| dc.title | Marketing communications | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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