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  • Book

  • Electronic commerce

    • Tác giả : Gary P. Schneider (2007)

  • Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.
  • Book

  • Tourism management : new research

    • Tác giả : Terry V. Liu (2006)

  • Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. This new volume brings together research on tourism management from around the world.
  • Recording, musical

  • Creating Music and Sound for Games Childs

    • Tác giả : G.W. Childs (2006)

  • With focused sections for each of these important roles, this book offers an insider's look into how the sound designer and compositor fit into the game production team and how these roles interact with one another. You'll cover the essential tools of the trade and will examine sound design and compositional tips that can save you time and make you more efficient.
  • Book

  • Special events : the roots and wings of celebration

    • Tác giả : Joe Goldblatt (2008)

  • The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.
  • Book

  • Strategic Management for Travel and Tourism

    • Tác giả : Nigel Evans (2003)

  • * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
  • Book

  • Tourism in Turbulent

    • Tác giả : Times Jeff Wilks (2006)

  • Tourism in Turbulent Times presents an international review of the challenges faced by the world's largest industry and governments around the world to provide safe and enjoyable experiences for visitors. The book draws on the background and expertise of contributors from 11 countries, representing scholars, government officers and industry practitioners. It addresses traditional concerns for tourism (such as crime) as well as emerging challenges posed by the global movement of infectious disease and terrorism. These topics are examined by specialists who share a view that tourism can weather turbulent times through adopting appropriate risk management strategies and continuing to provide quality service for customers.
  • Book

  • Research methods for leisure and tourism

    • Tác giả : A.J. Veal (2006)

  • This book offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer.