Item Infomation
| Title: | Integrated Marketing Communication |
| Authors: | Jerry G. Kliatchko |
| Keywords: | Truyền thông tích hợp | Tiếp thị | IMC |
| Issue Date: | 2020 |
| Publisher: | Cambridge |
| Abstract: | This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8861 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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