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  • Sách/Book

  • Digital Marketing : Strategy, Implementation and practice

    • Authors: Dave Chaffey (2016)

  • Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
  • Sách/Book

  • Inventory and production management in supply chains

    • Authors: Edward R. Silver (2017)

  • The book presents sophisticated concepts and solutions with an eye towards today’s economy of global demand, cost-saving, and rapid cycles. It explains how to decrease working capital and how to deal with coordinating chains across boundaries.
  • Sách/Book

  • Fundamentals Of Digital Marketing

    • Authors: Puneet Singh Bhatia (2017)

  • This book aims at helping both digital marketing enthusiasts and ractitioners discern such nuances to make informed decisions right from digital marketing environment assessment and strategy development to marketing operations till refinement.
  • Sách/Book

  • Designing and Implementing an E-Commerce System

    • Authors: Zinovy Radovilsky (2015)

  • Designing and Implementing an E-Commerce System provides a detailed description and analysis of e-commerce business models, including their.components,classification, and performance results. This book also presents managerial aspects of various up-to-date e-commerce models.
  • Sách/Book

  • E-Commerce Strategy : Text and Cases

    • Authors: Sanjay Mohapatra (2012)

  • This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.
  • Sách/Book

  • Export-import theory, practice, and procedures

    • Authors: Belay Seyoum (2013)

  • Updates on major developments in bilateral and regional trade agreements, and regulatory changes in export controls.Changes to taxation laws in the US and internationally that impact import/export.Changes to INCOTERMS 2000 and to letters of credit. New developments in countertrade.The new role of the Export-Import Bank.