Item Infomation
| Title: | E-Commerce Strategy : Text and Cases |
| Authors: | Sanjay Mohapatra |
| Keywords: | E-Commerce | Thương mại điện tử | Chiến lược thương mại điện tử |
| Issue Date: | 2012 |
| Publisher: | Springer |
| Abstract: | This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/7592 |
| Appears in Collections | Thương mại điện tử |
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