Thông tin tài liệu
| Nhan đề : | The cultural dimension of global business |
| Tác giả : | Gary P. Ferraro Elizabeth K. Briody |
| Chủ đề : | Mã học phần VC310 |International business enterprises | Intercultural communication | Kinh doanh toàn cầu | Giao tiếp giữa các nền văn hóa |
| Năm xuất bản : | 2017 |
| Tóm tắt : | The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/6980 |
| Bộ sưu tập | Du lịch |
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